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Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...
software programmer

Perform a platform audit to improve performance

By Jen Neumann | Guest Column It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

Supercharge your company with a new CRM

By Jen Neumann | Tech Column Excel spreadsheets, handwritten notes, emailing yourself details about a customer’s preferences — these are ways that we input and...

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