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Tag: brands

The rise of influencer marketing

Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.  How it’s evolved Some say the original online influencers...

Great brands lead with their values

We have a saying around here:  Your brand is what people say about you (or your company) when you’re not in the room. So many...

Understanding changing needs in times of crisis

By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers in almost every industry and product/service category. While many of...

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