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What if your brand isn’t that different?

By Lynn Manternach / Guest Editorial There’s a lot of research and evidence that shows differentiation is critical for a strong brand. According to research by...

Do your employees love your brand?

By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s brand. But have you given much thought to whether your...

Be an ambassador for your organization

By Regenia Bailey / Guest Editorial I recently spoke at a monthly meeting of the Eastern Iowa Chapter of the Association of Fundraising Professionals about...

Emotional branding is a powerful tool

By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...

The eight attributes of a hot brand

By Lynn Manternach / Guest Editorial  Is 2015 the year you turn up the heat on your brand? The economy is finally showing signs of warming...

Managing your online reputation

By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow shoppers when it comes to making buying decisions. They are...

Has your brand lost its freshness?

By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business is evolving and growing, but are you making sure your...

How effectively are you communicating your brand?

By Lynn Manternach / Guest Editorial As we ponder communications planning and budgets for 2015, now is a good time to take a step back...

Rock your brand with research

By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with customers and potential customers. While the overall goal is to...

Brand determined by customers

By Lynn Manternach / Guest Editorial When it comes to your company’s brand, have you been drinking your own Kool-Aid? You know what I’m talking about:...

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