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AMPERAGE acquires Hansen Henley Yoder & Lamb

AMPERAGE Marketing & Fundraising announced its acquisition of Minneapolis-based fundraising firm Hansen Henley Yoder & Lamb (HHYL) on April 5. “Our fundraising team has delivered...

Ways to measure your brand power

One of the most common types of projects our clients ask us to design is brand research. An organization’s brand is usually critical to...

So you’re thinking of rebranding

Usually, when people talk about a brand, they focus on the visual identity, including the logo, colors and packaging. However, a brand is so...

Going virtual? Think differently about your event

By Jen Neumann | Guest Column As organizations are forced to retool traditional events, nearly everything has gone virtual, with varying degrees of success. By...

Effective public relations requires planning

By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle, and unfortunately, many companies don’t put in the time or...

Your personal brand can boost your business brand

By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an entry-level employee or somewhere in between, your personal brand has the potential...

Brand values add brand value

By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger....

When it comes to branding, keep it simple

By Lynn Manternach / Guest Column Is less really more when it comes to branding? To put it simply, yes. Competition is stiff and the consumer’s...

Protecting your brand when crisis hits

By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization and your employees travels at the speed of light, covering...

Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Tag: branding

AMPERAGE acquires Hansen Henley Yoder & Lamb

Ways to measure your brand power

So you’re thinking of rebranding

Going virtual? Think differently about your event

Effective public relations requires planning

Your personal brand can boost your business brand

Brand values add brand value

When it comes to branding, keep it simple

Protecting your brand when crisis hits

Keep the best, evolve the rest

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