Pending final city council approval, the new event center and amphitheater in North Liberty’s Centennial Park will be named after Midwestern grocery chain Hy-Vee under a partnership between the city and the retailer, which will retain naming rights for 15 years.
“At Hy-Vee, we are deeply committed to enriching the communities we serve, and naming the Hy-Vee Center and Amphitheatre in North Liberty’s Centennial Park is an exciting way for us to support a vibrant gathering space for families, friends and neighbors,” said Crosspark Road Hy-Vee District Store Director Elise Scheil. “This partnership reflects our dedication to fostering connections and creating memorable experiences, and we look forward to seeing the positive impact these venues will have on our surrounding communities for years to come.”
“This investment in our community enhances our ability to provide dynamic spaces for entertainment, recreation and connection,” North Liberty Mayor Chris Hoffman said. “Hy-Vee’s support reflects its ongoing commitment to giving back to local communities, and we’re excited for the countless memories that will be made here by residents and visitors alike.”
The Hy-Vee Center and Amphitheatre at North Liberty’s Centennial Park is expected to open this fall, creating a new venue for public and private events in the city. The city is currently accepting reservations at northlibertyiowa.org/centennialpark.
The project is expected to generate an estimated $11.6 million in economic activity across Johnson County, a news release stated. The amphitheater and event center “also spurs the potential for additional growth on the ample land surrounding the park and will help employers maintain and attract a strong workforce. All residents of Johnson County will benefit from the enhanced quality of life, entertainment and accessibility the new amenities will bring,” the release added.
The Hy-Vee Center and Amphitheatre, along with restrooms, a plaza and utility infrastructure, make up the first phase of the park’s four-phase expansion. Phase two, planned for 2026, will introduce the Watts Family Play Yard, which includes a splash pad, wheelchair-accessible playground and additional restrooms. Later phases will add an open-air pavilion and an honor garden, and the full project is expected to be completed by 2030.
The Building North Liberty’s Next Stage capital campaign, which has been supporting the development, has raised $3.2 million of its $3.5 million goal. Donations are being accepted through the Community Foundation of Johnson County. Contributions can be made online at northlibertyiowa.org/give.
