Jessalyn Holdcraft

Director of Marketing
New Bohemian Innovation Collaborative
AGE: 26

Best advice you ever received?

“Always put yourself on the finance committee.” – my mom, Kim Jacobs. Money talks and runs all institutions, whether they’re for-profit, nonprofit or governmental. That’s why it’s so important to understand how budgets and finances work, and why they should be discussed openly.

What’s the biggest issue facing the Corridor, and why?

The biggest issue facing the Corridor is responding to workforce attraction, recruitment and retention issues. Corridor leaders need to reimagine how to empower, engage and promote the next generation of professionals here. It makes me cringe every time I see a panel on workforce issues comprised solely of Gen Xers and baby boomers because these issues won’t be solved without us at the table.

If you had $1 million to give, what causes would you support?

I would support Planned Parenthood. Planned Parenthood provides quality, nonjudgmental health care services, including comprehensive sex education, and it’s a vital resource for Iowans. And I would give it as an outright gift with no earmarks, as organizations are the best equipped to know how to best utilize donations.

What should people know about your generation in the workplace?

We grew up on Google, so it’s hard to hide information from us. We can do a search and find out how much our peers are being compensated and different types of organizational structures and cultures, just to name a few. Transparency matters, as does involving us in the conversation about the future of an organization if you want us to be part of it.