The Iowa City Downtown District (ICDD) has launched a new customized shopping incentive platform for Iowa City stores called Local Rewards.
Local Rewards is intended to reward customers who repeatedly engage or shop at the stores in the program. The more a customer buys or engages with the store, the more “points” they can redeem for discounts, free products, rewards or inside perks.
The Local Rewards program brands local stores together to encourage additional customers to the program. All customers on the loyalty program will have access to other stores’ reward programs and will receive bonus points for signing on to each. Each store on the program will customize their offerings to patrons independently and customers with points at one store will be able to redeem them at that store. Customers cannot redeem points earned from one store at another.
As part of the program’s launch, customers will have access to Downtown Double Rewards days. The days are planned for the second Tuesday of each month for participating stores starting Tuesday, May 9, and including June 13, July 11, Aug. 8, Sept. 12, Oct. 10, Nov. 14 and Dec. 12. Double rewards are for in-store purchases only.
These stores are participating in the new loyalty program:
223 Baby Co. Iowa City
223 Vintage West Branch
Catherine’s Iowa City
Catherine’s Davenport
Discerning Eye
Fin & Feather
Dulcinéa
Revival
Textiles Inc.
Velvet Coat Iowa City
Velvet Coat Des Moines
These businesses will be added over the summer: AKAR, Basic Goods, Beno’s Flowers & Gifts and Willow & Stock.
To sign up for the loyalty program, visit localrewardsic.com.
