Opinion
Editorial: Welcome to the Corridor, Juliet Abdel
Dear Ms. Abdel, Congratulations on your appointment as president and CEO of the Cedar Rapids Metro Economic Alliance. While you may be new to the Corridor, your new role places you immediately among the region’s most influential leaders. As we…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Editorial: Moxie’s collateral damage
In 2016, we celebrated Moxie Solar as the Fastest Growing Company in the Corridor with…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…
Editorial: Iowa City’s evolving chamber
Twenty years ago the idea of merging the Iowa City Area Chamber of Commerce and…
Editorial: Eastern Iowa Airport, Kirkwood aviation program a great match
Two of the Corridor’s most important institutions came together to create another regional win-win. The…
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal…
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests…