Opinion
CBJ editorial: Making progress in Johnson County
The private sector in Johnson County has taken a back seat to the successes in Cedar Rapids and Linn County over the past several years. Johnson County stalwarts like ACT, Pearson and the Mercy Iowa City have all dwindled or…
Real business value: Your ‘what’ and business strategy
What does your business do, how do you do it and for whom? How should…
Editorial: Iowa’s transcendent women’s basketball team
What we witnessed this past season with the hype and success of the University of…
Editorial: Collins’ important new investment
There has been a troubling spate of our region’s biggest businesses announcing job cuts over…
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have…
Health care mergers back in fashion
Now that the COVID-19 pandemic seems to be on the back burner, mergers are happening…
IBC legislative priorities increases state’s competitiveness
With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities…
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how…
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Editorial: Moxie’s collateral damage
In 2016, we celebrated Moxie Solar as the Fastest Growing Company in the Corridor with…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…