Guest column, Author at Corridor Business Journal

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ABCs of privacy in market research

Staying on top of privacy issues is not an easy task for any organization. Financial institutions must comply with the GLBA Safeguards Rule, health...

Intermediary grants increase focus on building work-based learning

At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational possibilities available to them. Our hope is that if...

How school bonds can affect our community’s economic development

I’m switching hats with this month’s column, from marketing to community and economic development — through the lens of education. Two districts in the ICR...

Marketing has evolved from 4 Ps to 7 Ps

Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...

Entrepreneurship is hard work

Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s accepting that no part of building a business is...

Is your business hiring hourly workers?

Are you having a difficult time recruiting hourly workers? There is good news for you. Even in the Corridor, there are people everywhere. According to...

Business innovation for good — planet & people

Plastic, single use water bottles. If you think about it, you see them almost everywhere you go. They’re stacked by the case in your...

Take the party from third to first

As the leader of a digital marketing and web agency, I’m used to being asked for marketing and tech advice. At this point, what...

Revitalizing our economy: The importance of supporting veteran-owned small businesses

The strength of any nation, in many respects, lies in the vibrancy of its economy, which in turn, is largely driven by the energy...

Is your organization’s talent attraction tactical or strategic?

When your company develops its recruiting strategy for the upcoming year, is your company’s strategy more of a tactical exercise for only one year,...

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Guest column

ABCs of privacy in market research

Intermediary grants increase focus on building work-based learning

How school bonds can affect our community’s economic development

Marketing has evolved from 4 Ps to 7 Ps

Entrepreneurship is hard work

Is your business hiring hourly workers?

Business innovation for good — planet & people

Take the party from third to first

Revitalizing our economy: The importance of supporting veteran-owned small businesses

Is your organization’s talent attraction tactical or strategic?

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