Guest column
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...
Focused partnerships; focused growth
Regional collaboration, with a focus on public-private partnerships, fuels economic vitality. That was the resounding theme from business and community leaders during the Iowa...
How to keep the good ideas flowing
Imagine you have a fantastic idea that you think will do great things for your organization. You choose to proactively share the idea with...
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors,...
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working on an editorial.
It was just a few hours after...
AI in Iowa: Everything is going to be all right
A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career highlight serving as president of the Technology Association of...
Basic skills for starting a business
Numbers are everywhere when you get into building a business. Some of those numbers are directly related to how a small business or startup...
Inflection points in the Iowa business lifecycle
Iowa is a great place to start and grow your business — Forbes named Des Moines among the Top 10 best places for businesses...