Guest column's stories
Iowa City’s literary mission endures
Paul Engle, the late poet and arts entrepreneur who led the Iowa Writers’ Workshop and co-founded the University of Iowa’s International Writing Program, once said, “If you are reading poetry to each other, you are not fighting each other.” In…
Intermediary grants increase focus on building work-based learning
At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational…
How school bonds can affect our community’s economic development
I’m switching hats with this month’s column, from marketing to community and economic development —…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you.…
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere…
Take the party from third to first
As the leader of a digital marketing and web agency, I’m used to being asked…
Revitalizing our economy: The importance of supporting veteran-owned small businesses
The strength of any nation, in many respects, lies in the vibrancy of its economy,…
Is your organization’s talent attraction tactical or strategic?
When your company develops its recruiting strategy for the upcoming year, is your company’s strategy…
Threads: The new Twitter? Or just another platform?
Have you joined Threads yet? Less than a week after its public launch, more than…
Creating a vibrant workforce and community
As the mother of two grown daughters, it’s safe to say that anytime they ask…
Asking better questions
Good questions are the core of research, and properly designing them can be an underappreciated…
Designing companies with the customer in mind
Entrepreneur Support Organizations (ESOs) have been active in the Corridor for well over a decade.…
New Iowa law could provide boost for many businesses
A recently signed law may benefit many Iowa businesses. The new law allows pass-through entities…
Designing companies with the customer in mind
Entrepreneur Support Organizations (ESOs) have been active in the Corridor for well over a decade.…