Guest column's stories
Opinion: Why businesses should learn about IAble
Whether you operate on Main Street or in a multi-state network, your business has an influence, not just on your employees, but on your community as a whole. As our state’s economy continues to grow and diversify, so too should…
AI in Iowa: Everything is going to be all right
A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career…
Basic skills for starting a business
Numbers are everywhere when you get into building a business. Some of those numbers are…
Inflection points in the Iowa business lifecycle
Iowa is a great place to start and grow your business — Forbes named Des…
ABCs of privacy in market research
Staying on top of privacy issues is not an easy task for any organization. Financial…
Intermediary grants increase focus on building work-based learning
At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational…
How school bonds can affect our community’s economic development
I’m switching hats with this month’s column, from marketing to community and economic development —…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you.…
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere…
Take the party from third to first
As the leader of a digital marketing and web agency, I’m used to being asked…
Revitalizing our economy: The importance of supporting veteran-owned small businesses
The strength of any nation, in many respects, lies in the vibrancy of its economy,…
Is your organization’s talent attraction tactical or strategic?
When your company develops its recruiting strategy for the upcoming year, is your company’s strategy…
Threads: The new Twitter? Or just another platform?
Have you joined Threads yet? Less than a week after its public launch, more than…
Creating a vibrant workforce and community
As the mother of two grown daughters, it’s safe to say that anytime they ask…