Guest column's stories
Opinion: A commitment to long-term regional workforce needs
Like many of you, I understand what it feels like to lead in a world that rarely slows down. The demands of daily operations (urgent emails, packed calendars, and the constant pull of the immediate) can easily crowd out time…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you.…
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere…
Take the party from third to first
As the leader of a digital marketing and web agency, I’m used to being asked…
Revitalizing our economy: The importance of supporting veteran-owned small businesses
The strength of any nation, in many respects, lies in the vibrancy of its economy,…
Is your organization’s talent attraction tactical or strategic?
When your company develops its recruiting strategy for the upcoming year, is your company’s strategy…
Threads: The new Twitter? Or just another platform?
Have you joined Threads yet? Less than a week after its public launch, more than…
Creating a vibrant workforce and community
As the mother of two grown daughters, it’s safe to say that anytime they ask…
Asking better questions
Good questions are the core of research, and properly designing them can be an underappreciated…
Designing companies with the customer in mind
Entrepreneur Support Organizations (ESOs) have been active in the Corridor for well over a decade.…
New Iowa law could provide boost for many businesses
A recently signed law may benefit many Iowa businesses. The new law allows pass-through entities…
Designing companies with the customer in mind
Entrepreneur Support Organizations (ESOs) have been active in the Corridor for well over a decade.…
The rise of the social media de-influencer
In the ever-changing world of social media marketing, there has been an unexpected twist to…
Do your managers achieve employee engagement through clever coaching?
In my speech “Make Your Company Roar (Recruit, Onboard, Actuate, Retain) Top Performers,” the “A”…