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Monthly Archives: May 2015

Emotional branding is a powerful tool

By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...

Social media and our view of Baltimore

By Joe Sheller / Guest Editorial This Mother’s Day weekend, America had a new super mom to celebrate – a woman whose fame was fueled...

Corridor producers on high alert for bird flu

By Emery Styron news@corridorbusiness.com   The future of the Corridor’s turkey industry is as fragile as an eggshell as area farmers tighten biosecurity measures and anxiously watch...

Area celebrates Bike to Work Week with activities

By Angela Holmes angela@corridorbusiness.com   In celebration of National Bike Month, Corridor residents are invited to participate in a variety of bike-friendly activities throughout May, including riding...

Random thoughts on love

By Maggie Mowery / Guest Editorial This may be a stretch, but this month I just wanted to tie together a few points on love...

Designing a dealership the Dave Wright way

By Dave DeWitte dave@corridorbusiness.com   When the growing Dave Wright Nissan-Subaru dealership set out to design a new facility, the idea was not only to provide a...

Making your fundraising event a success

By Regenia Bailey / Guest Editorial It seems that spring brings us an even greater number of nonprofit events – plant sales, 5Ks, galas, golf...

Corridor farmer debuts tractor fueled by ammonia, hydrogen

By Chase Castle chase@corridorbusiness.com   BLAIRSTOWN—Jay Schmuecker is sowing more than crops at Pinehurst Farm, with the aim of revolutionizing how farmers fuel their operations. Carrying on a...

Marking a state first in public health

By Pramod Dwivedi / Guest Editorial   Linn County Public Health (LCPH) recently became the first health department in Iowa to achieve national accreditation from the...

Western Fraternal Life updates century-old brand

By Dave DeWitte dave@corridorbusiness.com   CEDAR RAPIDS—The letters “WFLA” came off the front of the Western Fraternal Life Association headquarters and most of its literature last month,...

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