Monthly Archives: May 2015
Emotional branding is a powerful tool
By Lynn Manternach / Guest Editorial
It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...
Social media and our view of Baltimore
By Joe Sheller / Guest Editorial
This Mother’s Day weekend, America had a new super mom to celebrate – a woman whose fame was fueled...
Corridor producers on high alert for bird flu
By Emery Styron
news@corridorbusiness.com
The future of the Corridor’s turkey industry is as fragile as an eggshell as area farmers tighten biosecurity measures and anxiously watch...
Area celebrates Bike to Work Week with activities
By Angela Holmes
angela@corridorbusiness.com
In celebration of National Bike Month, Corridor residents are invited to participate in a variety of bike-friendly activities throughout May, including riding...
Random thoughts on love
By Maggie Mowery / Guest Editorial
This may be a stretch, but this month I just wanted to tie together a few points on love...
Designing a dealership the Dave Wright way
By Dave DeWitte
dave@corridorbusiness.com
When the growing Dave Wright Nissan-Subaru dealership set out to design a new facility, the idea was not only to provide a...
Making your fundraising event a success
By Regenia Bailey / Guest Editorial
It seems that spring brings us an even greater number of nonprofit events – plant sales, 5Ks, galas, golf...
Corridor farmer debuts tractor fueled by ammonia, hydrogen
By Chase Castle
chase@corridorbusiness.com
BLAIRSTOWN—Jay Schmuecker is sowing more than crops at Pinehurst Farm, with the aim of revolutionizing how farmers fuel their operations.
Carrying on a...
Marking a state first in public health
By Pramod Dwivedi / Guest Editorial
Linn County Public Health (LCPH) recently became the first health department in Iowa to achieve national accreditation from the...
Western Fraternal Life updates century-old brand
By Dave DeWitte
dave@corridorbusiness.com
CEDAR RAPIDS—The letters “WFLA” came off the front of the Western Fraternal Life Association headquarters and most of its literature last month,...