Whirlpool washer honored In Fast Company’s 2021 Innovation By Design awards


A Whirlpool washer has been honored in two categories in Fast Company’s tenth edition of the Innovation by Design Awards, which recognizes companies making strides in the intersection of business, innovation and design.

The awards were given for Whirlpool’s Top Load Washer with 2 in 1 Removable Agitator.

“To receive recognition from such a highly esteemed outlet like Fast Company is a huge honor,” said Nelly Martinez, senior brand manager for Whirlpool. “The team puts a lot of heart and effort into our innovations, ensuring the appliances are designed to help consumers easily manage daily care such as cooking, cleaning and washing. To be recognized for our efforts and be selected as a top home innovation brand reinforces why we all show up to work each day.”

The Top Load Washer with 2 in 1 Removable Agitator is the industry’s first washer to offer consumers the flexibility to customize their load to meet their washing needs. It features a removable agitator post that can be easily swapped in or out of the machine depending on the type of items being washed. The washing machine also features the Load & Go Dispenser, enabling consumers to skip the step of adding detergent to every load for up to 20 loads. The machine can also be connected to the Whirlpool app to streamline laundry routines, such as  assigning laundry tasks to your family members, saving your favorite cycles, connecting to the machine with Quick Connect and personalized quick tips.

Now in its tenth year, Fast Company’s 2021 Innovation by Design Awards recognizes the people, teams and companies that transform businesses, organizations and society through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business and innovation.

The same washer had previously been honored among “most innovative” appliances by Good Houskeeping magazine.