Van Meter plans rebranding for Werner Electric

Van Meter

Van Meter Inc. has announced that Werner Electric Ventures LLC, known commercially as Werner Electric, a Minnesota-based electrical distributor acquired by Van Meter April 30, will transition to the Van Meter brand identity.

The company also announced new executive and sales leadership teams for its growing distribution business.

“We’re moving quickly and purposefully toward doing business under the direction of a single leadership team and a common brand identity,” Lura McBride, Van Meter president and CEO, said in a news release. “Our intent to culturally unify our more than 800 employee-owners as a team committed to the same purpose with focus on the same goals is a driving force behind our approach.”

Karmen Wilhelm, Van Meter’s chief marketing officer, said the rebrand will begin in mid-June. “Our employee-owners and business partners are excited about the change as it underscores our expanded presence in the industry, provides market clarity and establishes consistency across our locations and brand,” she said.

Ms. McBride has appointed the following officers to lead Van Meter’s now seven-state, 25-location electrical distribution business: Brian Bytnar (Sales and Operations), Karmen Wilhelm (Marketing/e-Commerce), Nate Jensema (Finance), Melanie Fisher Doyle (Investments and Legal), Alicia Murphy (Organizational Effectiveness), and Jeff Miller (IT/Acquisition Integration).

Mr. Bytnar has named four vice presidents to lead customer-specific segments of its sales organization, Mike Hermann leading industrial and automation sales, Chad Wiltz leading renewable energy, and Rob Olney and Ryan Butterfield taking responsibility for defined geographies within contractor sales. Olney will also lead a centralized lighting and gear quotations team. In the role of Executive Vice President of Operations, Tim McClimon will oversee supplier strategies, distribution center and branch operations and sales support.

Ms. McBride said a 20-year relationship between the teams at Werner Electric and Van Meter enabled a rapid integration. “There is a foundation of trust and respect among our teams that has them reaching out to get the work done as effectively as possible,” she said. “Every day I see more of our people collaborating to define our new, best way of doing things—all with an eye toward creating lasting value for the people we serve. It’s inspiring.”