UI Tippie researcher awarded $272K to study transportation systems

Beste Basciftci, assistant professor of business analytics at Tippie College of Business.
Beste Basciftci, assistant professor of business analytics at Tippie College of Business. CREDIT UNIVERSITY OF IOWA

The National Science Foundation (NSF) has awarded another Tippie College of Business researcher a grant to the tune of $272,546.

Assistant Professor of business analytics Beste Basciftci’s research project will help transit agencies develop better transportation route plans, according to a release.

The grant will support Ms. Basciftci’s research on enhancing the planning and operation of transit systems, including new transportation options that integrate various modes of travel, such as buses, trains, and on-demand services like taxis and Ubers.

A significant portion of Ms. Basciftci’s research focuses on creating more efficient public transit systems aimed at increasing ridership. This year, she received the Tippie Social Impact Award in recognition of her contributions.

“For this study, Basciftci’s research team will analyze rider behavior so planners can better respond to demand for these systems and allocate resources more efficiently and effectively,” the release said. “Her study will develop a framework to help transportation planners understand user behaviors, provide methods for learning their preferences, build decision-making approaches for dealing with uncertainties in network design and relevant planning problems, and develop efficient computational methods for their solution.”

This collaborative grant, totaling $574,546, will be distributed over three years in partnership with Assistant Professor Yiling Zhang from the University of Minnesota.

This is the fifth NSF grant Tippie researchers have been awarded in the last three years. The other award-winners are:

  • Yiduo Shao, assistant professor of management and entrepreneurship, received a $257,000 grant in 2024 to study improved methods of time management in the workplace.
  • Qihang Lin, associate professor of business analytics, received an $800,000 award from NSF and Amazon in 2022 to study how to make artificial intelligence algorithms less discriminatory.
  • Beth Livingston, associate professor of management and entrepreneurship, received a $100,000 grant in 2021 to study the impact of artificial intelligence on clerical jobs.
  • Kang Zhao, associate professor of business analytics, and Rong Su, associate professor of management and entrepreneurship, received a $288,000 grant in 2022 to study why men continue to publish more scientific papers despite increasing numbers of women scientists.