TLC Associates, a customer experience (CX) outsourcing provider founded in 2007 by Thomas Cardella, has announced its global rebranding to TLCx.
Headquartered in Cedar Rapids, TLCx has 14 locations worldwide and a team of over 1,500 employees.
The rebranding comes amid a monumental shift in the CX landscape, driven by the shift of artificial intelligence (AI) and automation, company officials said in a release.
The decision to rebrand to TLCx signifies a commitment to embracing and leading the digital transformation that is reshaping the customer experience sector. As AI and automation redefine the industry, company leaders say TLCx is unwavering in its dedication to optimizing and innovating, combining cutting-edge technology with a people-first approach.
“This is an exciting time to position ourselves in the market not only as a top and trusted CX provider, but as a tech leader,” said Allison Krivachek, vice president of marketing at TLCx. “We have been delivering remarkable customer experiences since 2007, and we are thrilled that our brand will reflect our continued commitment to operational excellence and innovation in technology.”
“TLCx uses AI and automation as a tool to elevate the customer experience, not replace human interaction,” Ms. Krivachek said, addressing concerns about AI replacing human jobs. “In a world where AI is often perceived as taking over and diminishing human touch, our approach is different. We have seamlessly blended technology and human touch for exceptional outcomes, ensuring that people remain at the core of our operations.”
The rebranding will align with TLCx’s expertise, goals and growth trajectory in the CX outsourcing space.
“TLCx’s rapid global growth and technological advancements drove our decision to rebrand, aligning with our expertise as a top CX provider,” said TLCx CEO Thomas Cardella. “This evolution signifies our commitment to innovation and excellence in the ever-changing landscape of customer experience outsourcing. I am immensely proud of the TLCx team for their dedication, hard work, and the remarkable experiences we’ve created for our clients over the years. As we embark on this new chapter, I am confident that TLCx will continue to set new standards for excellence in CX outsourcing.”
TLCx has collaborated with Cedar Rapids-based company Digital Boost for logo design, website development and search engine optimization (SEO) that will debut in tandem with an early March 2024 global rebranding from TLC Associates to TLCx.
TLCx is a certified veteran-owned, US-based provider specializing in CX outsourcing for Fortune 500 companies.
