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The 4 P’s of selling a business

By Scott Bushkie | Guest Column Marketers will sometimes talk about the four P’s (product, placement, price, promotion) of selling. Known as the “marketing mix,”...

Everyone loves a good (sales) story

By Greg Dardis / Guest Editorial As millions across the nation will attest, there’s just something about March Madness. Yes, it’s fast-paced, do-or-die basketball – the...

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