Quaker Oats

Quaker 'You've Got This' global brand platform

Quaker launches ‘You’ve Got This,’ first-ever global brand platform

Quaker has unveiled its first-ever global brand platform, “You’ve Got This,” celebrating everyday people who awaken the potential in others. The Quaker campaign, designed to celebrate unsung heroes, marks a reset for the brand that will be brought to life…

CR’s people-centric flood protection plan evolves

This Gateway to the River arch, designed for O Avenue west of Ellis Boulevard NW,…

Markets race ahead while CBJ Index catches up

CORRIDOR STOCK INDEX– The CBJ Index (blue) is a price-weighted index of 22 public companies with…

Mid-Year Economic Review: Corridor stocks paced markets in first half

Tanger Outlet Williamsburg shown in an undated photo. The outlet’s owner, Tanger Factory, had one…

Corn refiners look for growth after HFCS lawsuit

By Dave DeWitte [email protected] The sweetener marketing wars fueled by health claims against high fructose…

ISU’s manufacturing ambassador keeping busy in CR

David Freeman, Iowa State University’s first Cedar Rapids liaison, stands with the tower grain bins…

CR cereal makers fight soggy sales

By Dave DeWitte CEDAR RAPIDS—Changing American breakfast habits are forcing cereal manufacturers to downsize and…