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Understanding changing needs in times of crisis

By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers in almost every industry and product/service category. While many of...

Customer feedback, insight crucial to product success

By Linda Kuster | Guest Column Statistics on the percentage of new products and services launched into the market each year that fail vary from...

Protect products from patent trolls

By Curtis R. Nelson / Guest Editorial Most of us are familiar with the famous Norwegian fairy tale, “Three Billy Goats Gruff,” where three hungry...

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