Tag: Nancy Garberson
Back to school or back to the future?
By Nancy Garberson / Guest Column
As marketers, we’re always looking at the future. It’s a little like going back to school: We look at...
Your brand can blossom with a plan
By Nancy Garberson / Guest Column
Developing a brand takes a lot of planting, consistent work and the discipline to stick with it. Before you dig...
Spreading the love with successful communication
By Nancy Garberson / Guest Column
In the last 10 years, public relations and corporate marketing communications have gone through a sweeping change. Companies that...
Straightforward originality and top-of-mind awareness
By Nancy Garberson / Guest Column
True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...
Ingenuity and proactivity boost marketing
By Nancy Garberson / Guest Column
When I am teaching marketing, I sometimes hear my graduate students say, “I’m not creative, I can’t draw, and...
Following guidelines to effective advertising
By Nancy Garberson / Guest Column
Marketing and advertising are critical to the goals of your organization. But with limited resources it is important to...
Measure the effectiveness of your marketing
By Nancy Garberson / Guest Column
With marketing resources much more fragmented than ever before across multiple channels, measuring the effectiveness of a specific marketing...
Interrupt the norm with disruptive marketing
By Nancy Garberson / Guest Column
Did the world really need another ice chest? Apparently it did because two brothers turned a $300 cooler into...
Predict the future with strategic planning
By Nancy Garberson / Guest Column
Any organization that wants sustained growth needs to conduct regular strategic planning. It’s often difficult to predict the future,...
Positioning your message for success
By Nancy Garberson / Guest Editorial
Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...