Home Tags MindFire

Tag: MindFire

Complexity is the enemy in branding

By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...

Make simplicity part of your brand

By Lynn Manternach / Guest Column It’s a complex world out there. We are inundated with thousands of branding messages every day, and it can...

The lyrics (and stats) of loyalty marketing

By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are silver, these are gold. There’s a good chance composer Joseph Parry...

More Articles

Stay up-to-date with our free email newsletter

Follow the issues, companies and people that matter most to business in the Cedar Rapids / Iowa City Corridor.