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Tag: MindFire

Complexity is the enemy in branding

By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...

Make simplicity part of your brand

By Lynn Manternach / Guest Column It’s a complex world out there. We are inundated with thousands of branding messages every day, and it can...

The lyrics (and stats) of loyalty marketing

By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are silver, these are gold. There’s a good chance composer Joseph Parry...

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