Tag: MindFire Communications Inc.
Real-time research, big-time advantages
By Lynn Manternach | Guest Column
The speed of business continues to accelerate. New and improved technologies are enabling faster decisions, more rapid product development,...
Remember, it’s all about the customer
By Lynn Manternach / Guest Column
It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial
Quick, name a bank.
What came to mind first for you? Was it your bank? Or perhaps another local bank?...
What if your brand isn’t that different?
By Lynn Manternach / Guest Editorial
There’s a lot of research and evidence that shows differentiation is critical for a strong brand.
According to research by...
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial
Make new friends, but keep the old; those are silver, these are gold.
There’s a good chance composer Joseph Parry...
Five things to know about millennials
By Lynn Manternach / Guest Editorial
Millennials are taking over the world – seriously. According to the Pew Research Center, this year millennials are expected...
The eight attributes of a hot brand
By Lynn Manternach / Guest Editorial
 Is 2015 the year you turn up the heat on your brand?
The economy is finally showing signs of warming...
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial
As we ponder communications planning and budgets for 2015, now is a good time to take a step back...
Consumers want simplicity in marketing
By Lynn Manternach / Guest Editorial
Being a consumer is complicated. It’s overwhelming. Sometimes, it can be exhausting.
What are you, as a marketer, doing about...
Visual storytelling has stronger effect
By Lynn Manternach / Guest Editorial
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms...