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Back to school or back to the future?

By Nancy Garberson / Guest Column As marketers, we’re always looking at the future. It’s a little like going back to school: We look at...

Straightforward originality and top-of-mind awareness

By Nancy Garberson / Guest Column True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...

Ingenuity and proactivity boost marketing

By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my graduate students say, “I’m not creative, I can’t draw, and...

Interrupt the norm with disruptive marketing

By Nancy Garberson / Guest Column Did the world really need another ice chest? Apparently it did because two brothers turned a $300 cooler into...

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