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Tag: marketing

How to use easy video marketing strategies

By Sherry Bonelli / Guest Column Did you watch an online video today? Maybe a friend posted a video on Facebook or you checked out...

Straightforward originality and top-of-mind awareness

By Nancy Garberson / Guest Column True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...

How email campaigns work for your business

By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead” and is no longer working as effectively as it used...

Ingenuity and proactivity boost marketing

By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my graduate students say, “I’m not creative, I can’t draw, and...

5 digital marketing trends to help grow your business

By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty is uncertainty. With constantly changing digital marketing platforms, new technologies...

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...

Annex Analytics brings data power to the people

Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard are shown in a conference room at Amperage Marketing,...

Following guidelines to effective advertising

By Nancy Garberson / Guest Column Marketing and advertising are critical to the goals of your organization. But with limited resources it is important to...

How to find the right marketing channels

By Sherry Bonelli/Guest Column If you run a business, leads are the lifeblood of your company. (OK, clients are really the lifeblood, but without leads...

Brand focus makes you matter

By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...
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