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Your brand can blossom with a plan

By Nancy Garberson / Guest Column Developing a brand takes a lot of planting, consistent work and the discipline to stick with it. Before you dig...

Leveraging the digital marketing surge

By Chase Castle [email protected] Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....

Developing a customer intelligence system

In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...

How to use easy video marketing strategies

By Sherry Bonelli / Guest Column Did you watch an online video today? Maybe a friend posted a video on Facebook or you checked out...

Straightforward originality and top-of-mind awareness

By Nancy Garberson / Guest Column True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...

How email campaigns work for your business

By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead” and is no longer working as effectively as it used...

Ingenuity and proactivity boost marketing

By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my graduate students say, “I’m not creative, I can’t draw, and...

5 digital marketing trends to help grow your business

By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty is uncertainty. With constantly changing digital marketing platforms, new technologies...

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...

Annex Analytics brings data power to the people

Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard are shown in a conference room at Amperage Marketing,...

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Tag: marketing

Your brand can blossom with a plan

Leveraging the digital marketing surge

Developing a customer intelligence system

How to use easy video marketing strategies

Straightforward originality and top-of-mind awareness

How email campaigns work for your business

Ingenuity and proactivity boost marketing

5 digital marketing trends to help grow your business

Minimizing the risk of rebranding

Annex Analytics brings data power to the people

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