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Tag: marketing

Attention-grabbing signage doesn’t always mean ‘good’

By Joe Coffey | The Fifth Estate Your business’ most overlooked media format might be the most visible one you have – the signage out...

Perfecting your marketing mix

By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...

Channeling energy into an office makeover

Channel Fusion CEO Pankaj Monga shows visitors around Moe's Lounge, part of the employee break area in the company's fully updated and renovated Hiawatha's...

Customer feedback, insight crucial to product success

By Linda Kuster | Guest Column Statistics on the percentage of new products and services launched into the market each year that fail vary from...

The value of PR beyond the numbers

By Betsy McCloskey | Guest Column The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...

Finding the sweet spot when giving back

By Anna Patty / Guest Column I spent more than a decade working for nonprofits before going to the “other side,” meaning the for-profit world. Having worked on...

Making your sales proposal a winner

By John Graham / Sales Column To put the importance of proposals in proper perspective, they are far more than a vehicle for conveying your message....

The trust crisis in marketing

By Lynn Manternach / Marketing Column We’re in the midst of a consumer trust crisis. You see it in the news nearly every day. Data...

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to...

Effective public relations requires planning

By Betsy McCloskey / Guest Column Public relations planning can be a beast to tack­le, and unfortunately, many companies don’t put in the time or...
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