marketing
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the Tippie College of Business. The study finds consumers tend to see a brand’s use of slang…
Are we on the cusp of the ‘digital ad bubble’?
By Molly Altorfer / Guest Column Fortune 500 companies and most B2B companies remain bullish…
Protecting your brand when crisis hits
By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization…
Keep the best, evolve the rest
By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand…
Brand integrity on a shoestring budget
By Christa Nelson / Guest Column With a tightening in the economy, marketing departments are…
Voice of the Customer surveys go big
By Dave DeWitte [email protected] They’ve become a predictable part of purchases – those reminders via…
Psychographics: The future is here
By Katharine Carlon [email protected] They know who you are, what you like, what you buy…
5 things to avoid when building your marketing budget
By Brittani Wilson/Guest Column It’s that time of year again – the leaves are beginning…
Do you tell clients the whole truth?
By Sherry Bonelli / Guest Column Here is an interesting topic that will no doubt…
Could the iPhone be the QR code’s final redemption?
By Ryan Shenefelt / By Guest Column Remember the QR code? It’s that little black…
The internet is not your personal photo collection
By Chris Weaver / Guest Column To put it bluntly, if you use an image…
The internet is not your personal photo collection
By Chris Weaver / Guest Column To put it bluntly, if you use an image…
Are you investing in your brand?
By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are…
Back to school or back to the future?
By Nancy Garberson / Guest Column As marketers, we’re always looking at the future. It’s…
Does your business need a blog?
By Sherry Bonelli / Guest Column You’ve probably heard of a blog, but exactly what…
Why you don’t want to be a 10
By Linda Kuster / Guest Column Have you had an experience like this? You just…