marketing
Informatics announces leadership changes amid continued growth
Informatics Inc., a full-service marketing and web agency based in Cedar Rapids, has announced several leadership changes to support its rapid growth and operational expansion. Agency founder John Osako will remain chief executive officer, continuing to guide the company’s long-term…
Effective public relations requires planning
By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle,…
How Twitter can benefit your business
By Sherry Bonelli / Guest Column Nearly one-third of the world uses social networks regularly.…
Your personal brand can boost your business brand
By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an entry-level employee…
Leveraging the details of your data
By Ryan Shenefelt / Guest Column In a world aflutter with marketing buzzwords like gamification,…
Don’t let your company be the next viral PR disaster
By Betsy McCloskey / Guest Column The PR game has changed drastically in the age…
Make an impact with your market research
By Linda Kuster / Guest Column It would be hard to find a person who…
Spam isn’t only for your email
By Ryan Shenefelt / Guest Column Businesses across the Corridor are experiencing strange traffic when…
Stamats’ new CEO keeps eye on digital ball
Peter Stamats, Stamats’ Communications new CEO. CREDIT STAMATS By Dave DeWitte [email protected] For Peter…
Remember, it’s all about the customer
By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget.…
Best Marketing, Photography and Website/App Development: de Novo Marketing
MULTIPLE TIMES ON LIST “If you’re here, you’re looking for something different” are the words…
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being…
Brand values add brand value
By Lynn Manternach / Guest Column Why does your business exist? If it’s just to…
How does public relations fit into your marketing plan?
By Betsy McCloskey / Guest Column It used to be that marketing and public relations…
Five ways to give your social media a makeover
By Sherry Bonelli / Guest Column With just a few changes and a little effort,…
When it comes to branding, keep it simple
By Lynn Manternach / Guest Column Is less really more when it comes to branding?…