Account
Logout
Account
Logout
Login
Subscribe
Home Tags Marketing

Tag: marketing

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...

The ethics of marketing

Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...
customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Network connections

How do you effectively network when everyone is staying at home? It’s a question that has challenged all corners of the business community to...

Learning from ICR’s failure

The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract businesses and talent, foster cooperation and ultimately create an...

CR goes it alone for a win

CBJ Editorial There had been tacit agreement that the region should collaborate on three priorities: business recruitment, workforce development and regional marketing. That was the...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

The only message customers want from you

By John Graham | Sales Column While our experience of the COVID-19 pandemic is likely just getting started, it has already upended entire industries and...

How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

Location matters equally in online storefront

By Jen Neumann | Guest Column In an increasingly online world, does location still matter? Let’s revisit one of the oldest principles of marketing: “place” or...
1...345...11Page 4 of 11

More Articles

Critical business news, thoughtful analysis and valuable strategic insights for business leaders in the growing Cedar Rapids / Iowa City Corridor.

Copyright ©2024 Corridor Media Group, Inc. All Rights Reserved.

Stay up-to-date with our free email newsletter

Follow the issues, companies and people that matter most to business in the Cedar Rapids / Iowa City Corridor.