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Home Tags Marketing

Tag: marketing

Network connections

How do you effectively network when everyone is staying at home? It’s a question that has challenged all corners of the business community to...

Learning from ICR’s failure

The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract businesses and talent, foster cooperation and ultimately create an...

CR goes it alone for a win

CBJ Editorial There had been tacit agreement that the region should collaborate on three priorities: business recruitment, workforce development and regional marketing. That was the...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

The only message customers want from you

By John Graham | Sales Column While our experience of the COVID-19 pandemic is likely just getting started, it has already upended entire industries and...

How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

Location matters equally in online storefront

By Jen Neumann | Guest Column In an increasingly online world, does location still matter? Let’s revisit one of the oldest principles of marketing: “place” or...

Attention-grabbing signage doesn’t always mean ‘good’

By Joe Coffey | The Fifth Estate Your business’ most overlooked media format might be the most visible one you have – the signage out...

Perfecting your marketing mix

By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...

Channeling energy into an office makeover

Channel Fusion CEO Pankaj Monga shows visitors around Moe's Lounge, part of the employee break area in the company's fully updated and renovated Hiawatha's...
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