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Brand integrity on a shoestring budget

By Christa Nelson / Guest Column With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most...

Your brand can blossom with a plan

By Nancy Garberson / Guest Column Developing a brand takes a lot of planting, consistent work and the discipline to stick with it. Before you dig...

Positioning your message for success

By Nancy Garberson / Guest Editorial Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...

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