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Home Tags Marketers

Tag: marketers

The 4 P’s of selling a business

By Scott Bushkie | Guest Column Marketers will sometimes talk about the four P’s (product, placement, price, promotion) of selling. Known as the “marketing mix,”...

Real-time research, big-time advantages

By Lynn Manternach | Guest Column The speed of business continues to accelerate. New and improved technologies are enabling faster decisions, more rapid product development,...

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