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Six signs it’s time to rebrand

By Lynn Manternach / Guest Editorial A lot of money is spent every day by businesses promoting messages that don’t stand out. The marketing environment...

Who do you love?

By Lynn Manternach / Guest Editorial According to recent research, you probably love The Walt Disney Co., Yahoo!, Google and Sony. These companies top APCO’s list...

Relevance is defined by the consumer

By Lynn Manternach / Guest Editorial Is your content relevant? The answer to that question might differ depending upon whether you are wearing your consumer...

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

The power of employee brand advocates

By Lynn Manternach / Guest Editorial Brand advocates are a powerful force. They are the people who talk favorably about a brand without being asked...

Get emotional: It’s the logical thing to do

By Lynn Manternach / Guest Editorial It’s time to get emotional when it comes to building your brand. In the battle between intellect and emotion, emotion...

Is it time to update your brand?

By Lynn Manternach / Guest Editorial Is your brand working for you? Does it translate the essence of your business into something tangible that your targeted...

Throw a little gas on the fire

By Lynn Manternach / Guest Editorial How’s your content marketing working? Is it sparking the kind of results you’re looking for? If not, perhaps you...

Education + marketing = engagement

By Lynn Manternach / Guest Editorial I have a passion for both marketing and education. And those two passions are colliding beautifully in the new...

Content marketing is the great equalizer

By Lynn Manternach/Consulting Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small...

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