Tag: Lynn Manternach
Six signs it’s time to rebrand
By Lynn Manternach / Guest Editorial
A lot of money is spent every day by businesses promoting messages that don’t stand out. The marketing environment...
Who do you love?
By Lynn Manternach / Guest Editorial
According to recent research, you probably love The Walt Disney Co., Yahoo!, Google and Sony.
These companies top APCO’s list...
Relevance is defined by the consumer
By Lynn Manternach / Guest Editorial
Is your content relevant? The answer to that question might differ depending upon whether you are wearing your consumer...
It’s not marketing if you don’t have a strategy
Lynn Manternach / Guest Editorial
Is your company implementing content marketing without a strategy?
The popularity and effectiveness of content marketing continue to increase. But there’s...
The power of employee brand advocates
By Lynn Manternach / Guest Editorial
Brand advocates are a powerful force. They are the people who talk favorably about a brand without being asked...
Get emotional: It’s the logical thing to do
By Lynn Manternach / Guest Editorial
It’s time to get emotional when it comes to building your brand.
In the battle between intellect and emotion, emotion...
Is it time to update your brand?
By Lynn Manternach / Guest Editorial
Is your brand working for you?
Does it translate the essence of your business into something tangible that your targeted...
Throw a little gas on the fire
By Lynn Manternach / Guest Editorial
How’s your content marketing working? Is it sparking the kind of results you’re looking for? If not, perhaps you...
Education + marketing = engagement
By Lynn Manternach / Guest Editorial
I have a passion for both marketing and education. And those two passions are colliding beautifully in the new...
Content marketing is the great equalizer
By Lynn Manternach/Consulting
Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small...