Tag: Lynn Manternach
You are invited to the content-marketing party
By Lynn Manternach/Consulting
Have you been waiting for an invite to the cool new marketing approach, a.k.a. content marketing? Consider yourself invited.
You’ve probably heard content marketing is kind...
It’s not about you, it’s about the customer
By Lynn Manternach/Consulting
You know it’s all about the customers, right? So why is your marketing still all about you?
People care about themselves more than anything else. Unfortunately,...
It’s not about you, it’s about the customer
By Lynn Manternach/Consulting
You know it’s all about the customers, right? So why is your marketing still all about you?
People care about themselves more than anything else. Unfortunately,...
Your brand is your most valuable asset
By Lynn Manternach/Consulting
Does your company have a brand champion?
Typically a brand champion is someone in a leadership position who embodies the brand promise and...
Now is the time to focus on your company brand
By Lynn Manternach/Consulting
Is this the year you really get serious about building your brand?
Brand development is easier than it’s ever been before. You have...
The value of simplicity
Lynn Manternach/Tree Full of Owls
Did you know consumers are willing to pay more for simpler brand experiences?
According to Siegel & Gale’s 2012 Global Brand Simplicity...
Branding: Do you think like a rock star?
Lynn Manternach/Tree Full of Owls
What’s the difference between you and a rock star?
It might be how you treat your customers.
I heard a great presentation by...
The art of brand storytelling
By Lynn Manternach/Tree Full of Owls
Your brand’s story has the potential to be much more than just filler for your website’s “About Us” page. It...
How human is your brand?
By Lynn Manternach/Tree Full of Owls
One of the new mantras in marketing is “humanize the brand.” Humanizing the brand generally involves looking for opportunities...
Big picture vs. focused and single-minded
Lynn Manternach/Tree Full of Owls
What’s the difference between branding and marketing?
The answer is more than just a matter of semantics. Ultimately, it’s a matter...