Tag: Lynn Manternach
Has your brand lost its freshness?
By Lynn Manternach / Guest Editorial
You’ve been working hard to make sure your business is evolving and growing, but are you making sure your...
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial
As we ponder communications planning and budgets for 2015, now is a good time to take a step back...
Consumers want simplicity in marketing
By Lynn Manternach / Guest Editorial
Being a consumer is complicated. It’s overwhelming. Sometimes, it can be exhausting.
What are you, as a marketer, doing about...
Visual storytelling has stronger effect
By Lynn Manternach / Guest Editorial
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms...
Rock your brand with research
By Lynn Manternach / Guest Editorial
Building a strong brand requires making strong connections with customers and potential customers. While the overall goal is to...
Brand determined by customers
By Lynn Manternach / Guest Editorial
When it comes to your company’s brand, have you been drinking your own Kool-Aid?
You know what I’m talking about:...
The benefits of a brand new style
By Lynn Manternach / Guest Editorial
What is it about marketers that makes them want to create something new all the time?
“It’s not a new...
First strategy, then tactics
By Lynn Manternach / Guest Editorial
Most marketers want solid strategy behind their marketing and branding efforts. But wanting strategy and making it happen are...
A strong culture is a strong brand
By Lynn Manternach / Guest Editorial
How would you describe your company’s culture?
It’s not an easy question for most company leaders to answer, but it’s...
Boost bottom line with customer insight
By Lynn Manternach / Guest Editorial
Three-quarters of marketers say they know what their customers want, but only 34 percent have actually taken the time...