Lynn Manternach
Remember, it’s all about the customer
By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make a measurable difference? Here are some powerful statistics for your consideration: By the year 2020,…
You are invited to the content-marketing party
By Lynn Manternach/Consulting Have you been waiting for an invite to the cool new marketing approach,…
It’s not about you, it’s about the customer
By Lynn Manternach/Consulting You know it’s all about the customers, right? So why is your marketing…
It’s not about you, it’s about the customer
By Lynn Manternach/Consulting You know it’s all about the customers, right? So why is your marketing…
Your brand is your most valuable asset
By Lynn Manternach/Consulting Does your company have a brand champion? Typically a brand champion is…
Now is the time to focus on your company brand
By Lynn Manternach/Consulting Is this the year you really get serious about building your brand?…
The value of simplicity
Lynn Manternach/Tree Full of Owls Did you know consumers are willing to pay more for simpler…
Branding: Do you think like a rock star?
Lynn Manternach/Tree Full of Owls What’s the difference between you and a rock star? It might…
The art of brand storytelling
By Lynn Manternach/Tree Full of Owls Your brand’s story has the potential to be much more…
How human is your brand?
By Lynn Manternach/Tree Full of Owls One of the new mantras in marketing is “humanize…
Big picture vs. focused and single-minded
Lynn Manternach/Tree Full of Owls What’s the difference between branding and marketing? The answer is…
When it comes to service, perception is reality
Lynn Manternach/Tree Full of Owls In a recent survey, 93 percent of Americans said companies…
Keeping it simple
Lynn Manternach/Tree Full of Owls I’m a former TV news writer. A big part of…
Managing internal communications during rapid growth
Lynn Manternach/Tree Full of Owls Internal communications can be a challenge for growing companies. When…