linda kuster
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront will pay off with new insights and/or increasingly actionable findings. Here are some ways we have…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is…
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing…
Best practices for interviewing customers and others
While your organization communicates with your customers or stakeholders every day, critical insight can be…
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople…
10 no-cost ways to gain market insights
Having current market insights is vital to innovative product development, smart business strategy and persuasive…
Understanding employees can make or break your organization
Even in the last two years, so much has changed and continues to evolve with…
In-person or remote? How to answer the question
Offices and meetings are not the only thing that moved online during the pandemic. So…
Customer satisfaction: More than a score
By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as…
Understanding changing needs in times of crisis
By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers…
Don’t forget to ask your employees what they think
By Linda Kuster | Guest Column The customer experience has been a popular business topic…
Customer feedback, insight crucial to product success
By Linda Kuster | Guest Column Statistics on the percentage of new products and services…
Do you know how your customers are shopping?
By Linda Kuster | Guest Column Much of what we hear about the state of…
Make an impact with your market research
By Linda Kuster / Guest Column It would be hard to find a person who…
From innovation to success with conjoint analysis
By Linda Kuster / Guest Column It seems like everyone is involved in innovation these…