events business

A student in the University of Iowa's event management program sets a table at a private event.

How a university program prepares the next generation for the booming events industry

Crafting a successful event is akin to creating a masterpiece—a skillful art that often goes underappreciated. Whether it’s a school function, a hotel gala, a nonprofit fundraiser, a corporate affair, or a local sports shindig, event planning has become a…