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customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Repositioning your business with the 5 Ps

By Maurie Cashman | Guest Column “Only when the tide goes out do you discover who’s been swimming naked.” – Warren Buffett Repositioning your business for...

The only message customers want from you

By John Graham | Sales Column While our experience of the COVID-19 pandemic is likely just getting started, it has already upended entire industries and...

Understanding changing needs in times of crisis

By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers in almost every industry and product/service category. While many of...

Don’t forget to ask your employees what they think

By Linda Kuster | Guest Column The customer experience has been a popular business topic for some time now, and rightly so. After all, without...

Is your business ready for local voice search?

By Sherry Bonelli | Guest Column Do you find yourself talking to Siri more and more? How about asking Alexa a question? If so, you’re...

Small retailers look to the web warily

Deb Weiser, who owns and operates DKW Art Gallery and Studios in Marion with husband Mark, says she's believes it's important for even mom...

The value of PR beyond the numbers

By Betsy McCloskey | Guest Column The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...

How to get the fish on the line

By John Graham / Sales Column “I am looking to further my prospecting techniques,” the salesperson wrote in his email. “It seems I need to...

Voice of the Customer surveys go big

By Dave DeWitte dave@corridorbusiness.com They’ve become a predictable part of purchases – those reminders via email, sales receipt or the voice of a friendly cashier to...

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