Tag: customer
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column
Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...
Think like a customer or lose the sale
By John Graham | Guest Column
“Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been...
Making your sales proposal a winner
By John Graham / Sales Column
To put the importance of proposals in proper perspective, they are far more than a vehicle for conveying your message....
Remember, it’s all about the customer
By Lynn Manternach / Guest Column
It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...
Boost bottom line with customer insight
By Lynn Manternach / Guest Editorial
Three-quarters of marketers say they know what their customers want, but only 34 percent have actually taken the time...