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How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

Think like a customer or lose the sale

By John Graham  | Guest Column “Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been...

Making your sales proposal a winner

By John Graham / Sales Column To put the importance of proposals in proper perspective, they are far more than a vehicle for conveying your message....

Remember, it’s all about the customer

By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...

Boost bottom line with customer insight

By Lynn Manternach / Guest Editorial Three-quarters of marketers say they know what their customers want, but only 34 percent have actually taken the time...

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