Tag: consumers

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic? Brand authenticity is hard...

By Lynn Manternach / Marketing Column We’re in the midst of a consumer trust crisis. You see it in the news nearly every day. Data...

By Lynn Manternach / Guest Editorial According to recent research, you probably love The Walt Disney Co., Yahoo!, Google and Sony. These companies top APCO’s list...