Home Tags Consumers

Tag: consumers

How inclusive is your marketing?

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

It’s time to get real (with your branding)

By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic? Brand authenticity is hard...

The trust crisis in marketing

By Lynn Manternach / Marketing Column We’re in the midst of a consumer trust crisis. You see it in the news nearly every day. Data...

Who do you love?

By Lynn Manternach / Guest Editorial According to recent research, you probably love The Walt Disney Co., Yahoo!, Google and Sony. These companies top APCO’s list...

More Articles

Corridor Business Journal

Stay up-to-date with our free email newsletter

Follow the issues, companies and people that matter most to business in the Cedar Rapids / Iowa City Corridor.