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Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

Posturing for points against Big Tech

CBJ Editorial Every few years Congress conducts a parade of successful business executives through committee hearings to lambast them and score political points. It is usually...

Posturing for points against Big Tech

CBJ Editorial Every few years Congress conducts a parade of successful business executives through committee hearings to lambast them and score political points. It is usually...

Can the Terminator be an inventor?

By Charlie Damschen | Guest Column Nearly everyone is aware of artificial in­telligence (AI) at some level, even if it’s only through one of Hollywood’s...

Perfecting your marketing mix

By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...

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