Cedar Rapids product supplier Lil’ Drug Store Products (LDSP) has been contracted as the primary distributor of Procter & Gamble’s (P&G) most popular personal healthcare products in the convenience channel.
The new partnership builds on LDSP’s growth initiatives with P&G brand Rolaids within the convenience market, according to an announcement Aug. 21.
“We are thrilled to expand our partnership with P&G for the distribution of its leading healthcare brands to the convenience channel,” said Hayley Fry, Senior Director of Marketing at LDSP. “This strategic move will significantly increase the accessibility of P&G’s top SKUs, which are well-positioned for success in this channel.”
The partnership takes effect Sept. 3 and will enable LDSP to better support and collaborate with its retail partners through its sales, broker, and category management teams, with a focus on building category growth and providing health care solutions to the communities they operate in.
“By optimizing the distribution of these brands, P&G will be able to effectively reach more consumers in their everyday environments,” Ms. Fry said. “We are eager to leverage our expertise to boost distribution and revenue, and we are honored to be chosen as P&G’s strategic partner for growth in the convenience channel.”
