Kalona SuperNatural has announced that it is the first dairy brand to offer 100 percent grass-fed products certified by the American Grassfed Association (AGA). In early 2018, two new products with this certification will be hitting store shelves, Plain and Vanilla Organic, 100% Grass-fed Cultured Whole Milk Kefir.
The AGA certification guarantees that the milk used to make their 100 percent grass-fed products comes from cows that are pasture-grazed and fed 100 percent forage, with no use of grains or grain products. It also prohibits the use of confinements, growth hormones, antibiotics and GMOs.
“Launching new products with the AGA certification gives us a competitive advantage in the marketplace. Today’s consumers are seeking transparency, credibility and authenticity when it comes to label claims on their products,” stated Mindy Seiffert, director of sales and marketing at Kalona Organics.
AGA is a national organization with an actual third party verification process. The inspectors that do the farm visits are agriculture specialists, not paid employees of AGA.
“Our driving force behind getting AGA certified was transparency. We strive to get third-party verification on any claim we make on our products,” stated Phil Forbes, farm liaison for the Kalona SuperNatural brand. “AGA certification helps the consumer feel confident that when we say our kefir is 100 percent grass-fed, that it indeed is just exactly that.”
Kalona SuperNatural’s new kefir products will be the first AGA Certified 100 percent grass-fed products on the market, with more to follow. These products will start shipping in January 2018.
