Iowa Solar Energy Trade Association names Maybanks executive director

Genie Maybanks

The Iowa Solar Energy Trade Association (ISETA), a trade association serving Iowa’s solar energy industry, has announced that Genie Maybanks of Cedar Rapids will be the group’s first-ever executive director.

“We are proud to welcome Genie to ISETA,” said Lewis Butler, president of the Iowa Solar Energy Trade Association, in a news release. “As a relatively young association, we look forward to having her on board and leveraging her unique background in sustainability to help grow our organization and take us to the next level. Solar will continue to play a leading role in the energy revolution, and having a robust solar organization with resources will be critical to Iowa’s growing industry.”

Ms. Maybanks spent 18 years at New Pioneer Food Co-op in Iowa City, working in marketing, outreach, education and staff development. She led New Pioneer Co-op’s social media channels and spoke at many schools on the benefits of environmentally friendly food production processes. She also supported New Pioneer’s Soilmates School Garden Education program and promoted the Good Neighbor Iowa’s pesticide free lawns initiative, and helped promote green packaging alternatives as part of New Pioneer’s focus on plastic reduction and compostable alternatives.

She earned her B.A. in geography at the University of Iowa and is politically active with her husband, Nick, the first assistant Linn County attorney.

“I look forward to this opportunity to grow solar in Iowa,” Ms. Maybanks said.

For more about ISETA, go to