Cedar Ridge Distillery, based in Swisher, has partnered with the Indiana Fever of the Women’s National Basketball Association (WNBA) to produce a limited-edition, co-branded Indiana Fever Straight Bourbon, the companies announced this week.
The bourbon will be sold at select Kroger locations and local liquor retailers throughout Indiana. It will be available exclusively at Indiana Liquor Group locations starting the week of July 20 before expanding to shelves statewide next month.
Cedar Ridge Distillery, founded by Jeff and Laurie Quint, is Iowa’s first and oldest distillery and will mark its 21st anniversary this summer.
“At Cedar Ridge, we’ve always believed that great things come from deep roots and hard work. Watching the Indiana Fever captivate the sports world with that exact same Midwestern grit has been inspiring,” said Jamie Siefken, president of Cedar Ridge Distillery. “Partnering with such a dynamic organization allows us to celebrate a shared dedication to our respective crafts, offering Fever fans a premium, homegrown bourbon to toast to every victory.”
Terry Tiernon, senior vice president of corporate partnerships for Pacers Sports & Entertainment, said the partnership connects two organizations with Midwest roots.
“This partnership brings together two brands that embody the hardworking spirit of the Midwest,” Mr. Tiernon said. “The limited-edition bourbon gives our fans another opportunity to connect with the team while supporting a regional brand that shares our commitment to high quality and excellence.”
Pacers Sports & Entertainment is the parent organization of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation Inc. and Gainbridge Fieldhouse.
More information on the bourbon and a list of participating vendors is available at CedarRidgeDistillery.com/Fever-Bourbon.
