Cedar Rapids-based GreatAmerica Financial Services is the subject of a multi-part video interview series published by The Cannata Report, an office technology industry trade publication, examining the company’s approach to digital transformation and long-term strategy.
The series’ second installment features CEO Martin Golobic, Chief Strategy Officer Leighton Smith, and Vice President and General Manager of the Office Equipment Group Mitch Leahy discussing market consolidation, strategic planning, and customer-driven decision-making within the office technology dealer channel.
In the interview, the executives say dealers pursuing digital transformation should expect challenges but remain anchored to a clear strategic thesis and long-range planning.
The Cannata Report series is framed around how GreatAmerica is positioning its dealer partners to navigate shifting market conditions over the next decade.
GreatAmerica, founded in Cedar Rapids in 1992, is the largest family-owned national commercial equipment finance company in the United States, with more than $3.5 billion in assets and $19.4 billion in life-to-date finance originations. The company also maintains offices in Des Moines; Marshall, Minn.; Milton, Ga.; Dallas; and Northbrook, Ill.
Both parts of the series are available on The Cannata Report’s website and YouTube channel.
