Opinion
CBJ editorial: Iowa’s DOGE begins
Elon Musk and his Department of Government Efficiency (DOGE) are getting all of the headlines and political backlash for attempting to make the federal government more efficient, which seems like an impossible endeavor. In Iowa, Governor Kim Reynolds is continuing…
Remember, it’s all about the customer
By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget.…
How to get the fish on the line
By John Graham / Sales Column “I am looking to further my prospecting techniques,” the…
Bridging the gender divide in corporate America
By Betsy McCloskey / Guest Column Last year was a breakthrough year for women everywhere. With…
Putting the patient back together
By Ted Townsend / Guest Column The shocking deaths of fashion designer Kate Spade and…
Who’s the client when a business is involved?
By Jonathan Schmidt / Guest Column Attorney-client privilege is one of the most important protections…
Incivility blocks productive discourse
By U.S. Rep. Rod Blum / Guest Opinion We recently celebrated National Civility Day, and…
Redefining power in a new age
By Ben Snyder / Guest Column In 1958, “The Blob,” a B-movie sci-fi horror film…
Media unleashes flood of 2008 memories
By Joe Sheller / Guest Column Has it really been 10 years? I recall how…
Web surfers trust secure sites – can yours be trusted?
By Sherry Bonelli / Guest Column With all the news about Facebook’s security and privacy…
AI-based device an example of innovation at work
By Brooks Jackson / Guest Column Innovation is a value most companies and organizations embrace.…
The importance of finding your why
By Greg Dardis / Guest Column Longtime readers of this column know I’m a sucker…
No more cookie cutter solutions
By Stephanie Majeran / Guest Column I have read many different entrepreneurial books over the…
Eliminating the meeting after the meeting
By Gale Mote / Guest Column As I work with teams, I find that eliminating…
A digital marketer’s checklist for GDPR
By Jen Neumann / Guest Column The European Union’s General Data Protection Regulation (GDPR) is…
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being…