Opinion
Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…
Redefining power in a new age
By Ben Snyder / Guest Column In 1958, “The Blob,” a B-movie sci-fi horror film…
Media unleashes flood of 2008 memories
By Joe Sheller / Guest Column Has it really been 10 years? I recall how…
Web surfers trust secure sites – can yours be trusted?
By Sherry Bonelli / Guest Column With all the news about Facebook’s security and privacy…
AI-based device an example of innovation at work
By Brooks Jackson / Guest Column Innovation is a value most companies and organizations embrace.…
The importance of finding your why
By Greg Dardis / Guest Column Longtime readers of this column know I’m a sucker…
No more cookie cutter solutions
By Stephanie Majeran / Guest Column I have read many different entrepreneurial books over the…
Eliminating the meeting after the meeting
By Gale Mote / Guest Column As I work with teams, I find that eliminating…
A digital marketer’s checklist for GDPR
By Jen Neumann / Guest Column The European Union’s General Data Protection Regulation (GDPR) is…
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being…
Brand values add brand value
By Lynn Manternach / Guest Column Why does your business exist? If it’s just to…
Graduation 2018: What has changed and what remains the same
By Joe Sheller / Media Columnist On May 20, one of my daughters passed an…
Graduates: Consider opportunities in health care
By Sean Williams / Guest Column Graduation season is upon us as thousands of young…
Protect your business secrets in a lawsuit
By Jonathan Schmidt / Guest Column Many times in litigation, parties to a case will…
What retirement plan is best for small business?
By Brenda LaMarche / Guest Column When it comes to attracting and retaining top talent,…
Be curious about automation
By Jen Neumann / Guest Column It’s graduation season. The announcements are piling up on…