Opinion

Let Iowa small businesses swipe smarter, not harder
Running a small business in Iowa means learning to stretch every dollar. I work long hours, manage tight margins, and hustle to build something meaningful in locations that big chains overlook. But no matter how efficient I get, there’s one…
Are you making an impact with your PR?
By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of…
Media matters – then and now
By Joe Coffey / The Fifth Estate [Ed. note: This is the first edition of…
Hospitals have responsibility to care for patients’ financial health
By Tim Charles / Guest Column The new year brought a new nationwide hospital regulation. The Centers…
5 steps to a successful (presidential) campaign launch
By Greg Dardis / Guest Editorial The time has come for the next wave of…
Trade war, tariffs affect business valuation
By Maurie Cashman / Guest Column Tariffs and trade have an impact on your business,…

Data appending: 2019’s business phrase of the year
By Jen Neumann & Peggy Stover / Guest Column We all know that data is…
Attracting and retaining top talent a top priority
By Michelle Niermann / Health Care Column In light of historically low unemployment rates, almost…
Attracting and retaining top talent a top priority
By Michelle Niermann / Health Care Column In light of historically low unemployment rates, almost…
Four years of tracking changes in Corridor media
By Joe Sheller / Media Column This column has lasted just a little more than…
Four years of tracking changes in Corridor media
By Joe Sheller / Media Column This column has lasted just a little more than…
Be wary of the ‘Pink Tax’
By Emily Bettridge / Guest Opinion Early in my college years, when I started making…
Be wary of the ‘Pink Tax’
By Emily Bettridge / Guest Opinion Early in my college years, when I started making…
How microlearning can improve workforce development
By Gale Mote / Guest Column Workforce development is instrumental to organizational success in so…
How microlearning can improve workforce development
By Gale Mote / Guest Column Workforce development is instrumental to organizational success in so…
Smoothing the path for the customer journey
By Lynn Manternach | Guest Editorial When was the last time you had a frustrating…

