Opinion

small business

Let Iowa small businesses swipe smarter, not harder

Running a small business in Iowa means learning to stretch every dollar. I work long hours, manage tight margins, and hustle to build something meaningful in locations that big chains overlook. But no matter how efficient I get, there’s one…

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of…

Media matters – then and now

By Joe Coffey / The Fifth Estate [Ed. note: This is the first edition of…

Hospitals have responsibility to care for patients’ financial health  

By Tim Charles / Guest Column The new year brought a new nationwide hospital regulation. The Centers…

5 steps to a successful (presidential) campaign launch

By Greg Dardis / Guest Editorial The time has come for the next wave of…

Trade war, tariffs affect business valuation

By Maurie Cashman / Guest Column Tariffs and trade have an impact on your busi­ness,…

Data appending: 2019’s business phrase of the year

By Jen Neumann & Peggy Stover / Guest Column We all know that data is…

Attracting and retaining top talent a top priority

By Michelle Niermann / Health Care Column In light of historically low unemployment rates, almost…

Attracting and retaining top talent a top priority

By Michelle Niermann / Health Care Column In light of historically low unemployment rates, almost…

Four years of tracking changes in Corridor media

By Joe Sheller / Media Column This column has lasted just a little more than…

Four years of tracking changes in Corridor media

By Joe Sheller / Media Column This column has lasted just a little more than…

Be wary of the ‘Pink Tax’

By Emily Bettridge / Guest Opinion Early in my college years, when I started making…

Be wary of the ‘Pink Tax’

By Emily Bettridge / Guest Opinion Early in my college years, when I started making…

How microlearning can improve workforce development

By Gale Mote / Guest Column Workforce development is instrumental to or­ganizational success in so…

How microlearning can improve workforce development

By Gale Mote / Guest Column Workforce development is instrumental to or­ganizational success in so…

Smoothing the path for the customer journey

By Lynn Manternach | Guest Editorial When was the last time you had a frustrating…