Editorial: Collins’ important new investment
There has been a troubling spate of our region’s biggest businesses announcing job cuts over the past 12 months including Pearson, Transamerica/Aegon, and Nordstrom.Â
Transamerica/Aegon...
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...
Health care mergers back in fashion
Now that the COVID-19 pandemic seems to be on the back burner, mergers are happening again in the health care industry, with two major...
IBC legislative priorities increases state’s competitivenessÂ
With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities are beginning to take shape. The IBC is a...
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how this region has supported entrepreneurs over the past decade...
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name and expect a different taste? Why do human resource...
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can also be a powerful tool for generating robust competitor...
Editorial: Moxie’s collateral damage
In 2016, we celebrated Moxie Solar as the Fastest Growing Company in the Corridor with an amazing 536.27% revenue growth calculated over the previous...
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics.Â
Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track...
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a huge number of new projects finishing or taking off.
Sub-Zero,...