Employee engagement is vital to a strong brand
Lynn Manternach/Tree Full of Owls
If employees don’t understand and believe in your organization’s brand, they can’t deliver on the brand promise. And you can’t...
Taking the time to connect pays dividends
Gale Mote/Tree Full of Owls
In 1984, I accepted a position as a master production scheduler for Norand Corp. in Cedar Rapids. Approximately one week...
Is it time for a brand update?
Lynn Manternach/Tree Full of Owls
When was the last time you took a serious look at your brand? Do you wonder if it’s time for...
Manager from Hades, part 2
John Langhorne/Tree Full of Owls
In the previous column we reviewed the characteristics of the manager from Hades. If you have such a boss how...
Connect with consumers through content
Lynn Manternach/Tree Full of Owls
When you need to make a purchase decision, where do you usually start?
If you’re like most people, your big purchase...
Are you a small organization? Don’t screw up
Dennis Schrag/Tree Full of Owls
Small organization? Go where the competition is. Find your niche.
I bought a wristwatch a few months back. It is a...
Marketing has changed. Have you?
Lynn Manternach/Tree Full of Owls
It used to be so easy.
You build a great ad campaign. You figure out how to achieve the needed frequency...
Maximizing your return on training investment
Gale Mote/Tree Full of Owls
Each year, millions of dollars is invested in employee and management training in theUnited States. Countless hours are spent in...
Dealing with the manager from Hades
John Langhorne/Tree Full of Owls
The first article in my book, Beyond Luck, is titled, “Some basics of an effective management style.” Feedback from readers...
Does your brand have top of mind awareness?
Lynn Manternach/Tree Full of Owls
Top of mind awareness is powerful. Top of mind companies have a significant market advantage because when customers and potential...