Opinion: Caitlin Clark would do for the BIG3 what she did for Iowa’s economy
Ice Cube’s BIG3 basketball league just offered University of Iowa’s Caitlin Clark $5 million to play in the 2024 season. If Ms. Clark can...
Breaking barriers: SBA propelling Black-owned businesses to new heights
In the dynamic landscape of the United States’ economy, the recent upswing in small business growth emerges as an extraordinary narrative, characterized by resilience,...
CN, Iowa Northern deal promotes access and choice for Iowa rail customers
Iowa Northern Railway Company and the Canadian National Railway (CN) are excited to join our two freight railroads together to better serve customers and...
Stoking the fire: How to thoughtfully build a sustainable business plan
When an individual begins to stoke the internal fires of entrepreneurism, there is little that can be done to snuff it out. Family, friends,...
2024 predictions in marketing and tech
Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true.
In 2022, I...
Rebranding: Is your brand strong enough?
The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy businesses that play a significant role in the state’s...
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront...
Iowa secretary of agriculture: Making an impact in 2023
2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of Agriculture. In that time, 15 different Iowans have had...
Pay your team to innovate in 2024
I spend a lot of time thinking about technology and the future (and yes, not just in relation to Star Trek). Lately, I’ve also...
The New ‘Rules’ of business etiquette in the 2020s
Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...