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Guest column

Guest column
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Holiday sale! 5 reasons to identify and accept your new calling while pay is...

Our current employment market has swung back in favor of employees. These swings occur periodically over a year in favor of the employee and...

How inclusive is your marketing?

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

Five reasons people are changing careers now

On a random Tuesday night in early December, about 150 people — all vaccinated — gathered at my neighborhood bar and grill. Everyone was...

Online giants helped grow our small business

Our personal care products business is far away from almost everything, but thanks to our great online partners and happy customers, we’re selling nationwide...

Don’t give up on your business data just yet

Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business? Those were the salad days...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

Take steps now to conserve energy, reduce bill impacts this winter

As the holiday season approaches, we’re all looking forward to celebrating with those closest to us. But even with the warmth of holiday cheer,...

Perhaps this sounds familiar?

Do it just like this. Copy me on the email. Constantly checking in on progress. Don’t do it that way. Telling. Directing. Correcting. Commanding....

Family business pitfalls

Owning and operating a family business can be extremely rewarding. The flexibility of running your own business, and the ability to do so with...

Solar energy responsible way of generating clean, safe, home-grown energy

Alliant Energy recently announced their plans to acquire Phase I & II of the Duane Arnold Solar Project in Linn County, serving renewable energy...

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