Guest column's stories
Guest opinion: Civility isn’t about politeness — it’s about respect
In an age of political tension, social media pile-ons, and “cancel culture,” the call for civility has become a popular refrain. We hear it from elected leaders, educators, pastors, you name it: “We need more civility.” Too often, that word…
Consumer connection: Romance scams
February is the month of romance, but love and companionship may also involve a scam.…
Your people matter
As we enter the third year of pandemic life, no one would say that things…
Big infrastructure investments mean a brighter path ahead for tech-focused CR
Recently, Involta announced the close of the acquisition of our company by the Carlyle Group.…
Are you frustrated with your career search? Try altering your tactics
Have you sent a bunch of applications in response to online job postings and not…
2022 predictions in marketing & tech
By the time you read this, we will be an entire month into 2022. As…
Why I chose Iowa
When I returned to Iowa in 2012, I had spent more of my adult life…
Choose a career before choosing a college
The traditional idea of a young adult going off to residential college to explore academics…
Vicarious liability for automobile accidents
Suppose your employees are on the road as a part of their job. In that…
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople…
Holiday sale! 5 reasons to identify and accept your new calling while pay is highest
Our current employment market has swung back in favor of employees. These swings occur periodically…
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years,…
Five reasons people are changing careers now
On a random Tuesday night in early December, about 150 people — all vaccinated —…
Online giants helped grow our small business
Our personal care products business is far away from almost everything, but thanks to our…
Don’t give up on your business data just yet
Remember five or 10 years ago, when Big Data and analytics promised to change everything…
Apple called the email open rate’s bluff
With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email…