Guest column's stories
From crisis to catalyst: Post-COVID strategies for a resilient workforce
“Infinite-minded leaders understand that ‘best’ is not a permanent state. Instead, they strive to be ‘better.’ ‘Better’ suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make…
2022 predictions in marketing & tech
By the time you read this, we will be an entire month into 2022. As…
Why I chose Iowa
When I returned to Iowa in 2012, I had spent more of my adult life…
Choose a career before choosing a college
The traditional idea of a young adult going off to residential college to explore academics…
Vicarious liability for automobile accidents
Suppose your employees are on the road as a part of their job. In that…
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople…
Holiday sale! 5 reasons to identify and accept your new calling while pay is highest
Our current employment market has swung back in favor of employees. These swings occur periodically…
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years,…
Five reasons people are changing careers now
On a random Tuesday night in early December, about 150 people — all vaccinated —…
Online giants helped grow our small business
Our personal care products business is far away from almost everything, but thanks to our…
Don’t give up on your business data just yet
Remember five or 10 years ago, when Big Data and analytics promised to change everything…
Apple called the email open rate’s bluff
With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email…
Take steps now to conserve energy, reduce bill impacts this winter
As the holiday season approaches, we’re all looking forward to celebrating with those closest to…
Perhaps this sounds familiar?
Do it just like this. Copy me on the email. Constantly checking in on progress.…
Family business pitfalls
Owning and operating a family business can be extremely rewarding. The flexibility of running your…
Solar energy responsible way of generating clean, safe, home-grown energy
Alliant Energy recently announced their plans to acquire Phase I & II of the Duane…